The strategy is sound. The people are capable. The company is performing.
And still, something isn’t moving.
The new structure is in place, but the old hierarchy still runs the room.
The technology changed, but the way people work didn’t.
Leadership communicated the vision, but Monday still looks exactly like Friday.
So you add another initiative. Another training. Another communication plan.
But the friction remains.
The conditions changed.
The identity didn’t.
WHAT USED TO WORK
ISN'T WORKING LIKE IT USED TO
NOTHING IS WRONG, THERE IS NO DISASTER... but...
About 62 miles above Earth sits the Kármán Line, the conventional boundary between our atmosphere and space.
It marks a powerful idea: at some point, the conditions change enough that what worked below the line can’t carry you above it.
Organizations cross invisible lines, too.
Growth. New leadership. New technology. A changing market. A new mandate.
The old way may have worked beautifully. Until it didn’t.
EVERY CHANGE
HAS A THRESHOLD
THE KÁRMÁN EFFECT™
THE WINGS AREN’T BROKEN.
THE CONDITIONS CHANGED.
The Kármán Effect™ helps leaders recognize when an organization has reached an identity threshold and recalibrate for what comes next.
“I have to say that Amy is one of the most outgoing, knowledgeable and organized speakers I've connected with in a long time.
Amy was able to relate to all of the attendees personally in their line of work and make some excellent suggestions for each individual."
- Janet Gill
Book Amy To Speak
Amy Schutte is a former journalist, speaker, podcast host, and founder of Hudson & Co., a strategic communications consultancy. She helps leaders, founders, and organizations communicate with greater clarity and confidence. Her work spans global companies and teams across three continents, focusing on leadership, identity, and the stories that shape how people show up.
Amy
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SPEAKER · COMMUNICATION + BRAND STRATEGIST · STORYTELLER
Advisory
— Janet P. CSI WORkforce and Development
“Amy personifies the type of marketing consultant, storyteller, marketing guru, advisor and colleague any organization would want to have and most of us need. She cares about the mission and objectives of your organization and applies her expertise to help you tell your story in a compelling manner that connects you to your customer in an authentic and meaningful way.Not only does she help to deliver tangible results but also the way she collaborates with you is phenomenal. You receive the benefits of having someone who truly becomes part of your team while being able to retain that external perspective and the clarity that often provides. In my 30+ years of managing organizations, I have worked with the top marketing firms and would include Amy among the best."
— JonPaul L.
"Amy was engaging and powerful. I couldn't wait to get a spot on her calendar after the workshop. She shifted us so quickly.
— Eileen Y.
"I had so many takeaways, your talk made me cry. Thank you for your message. I really needed to hear it and I know there are thousands of people who need to hear this. This was different than a personal development message, it was just what I needed to hear to move forward.
